At Frost Eye Care, we believe in honesty, transparency, and doing what’s right for our patients—even when it means going against the grain. That’s why we don’t participate in vision insurance networks.
While that may seem unusual at first, we’ve found that cutting out insurance middlemen allows us to provide a better, more personal, and more affordable experience. Here’s how our direct-pay model helps you get more value—and better care.
What You See Is What You Pay
When you visit Frost Eye Care, there are no hidden costs or surprise bills. Our prices are posted, explained clearly, and discussed upfront. You’ll know exactly what your eye exam or glasses will cost before you commit to anything.
By avoiding insurance-driven pricing games, we offer fair, consistent fees without the fine print. And since we don’t have to inflate prices just to “write off” a discount later, you can be confident that you’re paying for real value—not red tape.
“Our patients often tell us how refreshing it is to know exactly what they’re paying for—before they walk in the door.” – Lisa Jones
We Answer to You—Not Insurance Companies
Most vision plans are designed to serve the insurer’s bottom line, not yours. They often dictate what care is covered, limit the types of frames or lenses available, and force doctors to rush through appointments to stay profitable.
That’s not how we practice.
Without insurance restrictions, we’re free to spend time with each patient, recommend the best treatment options, and provide individualized care—not one-size-fits-all exams or products.
Better Frame and Lens Options
Many insurance plans only cover basic frames or entry-level lenses, which limits your choices and may leave you paying more for what you really want. At Frost Eye Care, you’re free to choose from our full collection of independent frame lines, premium lens treatments, and personalized upgrades—without having to navigate confusing coverage limits.
Whether it’s digital eye strain protection, progressive lenses, or simply finding a pair of glasses that fits your style and face shape, you’re in control.
What If I Still Have Vision Insurance?
Even though we don’t bill insurance directly, many of our patients use their out-of-network benefits to get reimbursed. After your visit, we’ll provide you with an itemized receipt (called a superbill) that you can submit to your insurance company for potential reimbursement.
We’re happy to guide you through that process or help you understand your plan’s out-of-network options. Just ask!
Why It Works—for You and for Us
Here’s what our model allows us to do:
- Spend more time with each patient
- Offer unique, high-quality products without restrictions
- Charge fair, consistent prices without “gotchas”
- Focus on care—not paperwork or quotas
We’ve seen firsthand how this approach builds trust, earns loyalty, and delivers better outcomes for our patients. It’s also what makes Frost Eye Care different from the big-box chains and corporate clinics.
Experience Care on Your Terms
If you’ve ever left a vision care appointment feeling rushed, confused, or surprised by a bill—you're not alone. We designed Frost Eye Care to be the opposite: a place where you’re heard, respected, and fully in control of your eye care experience.
We invite you to schedule a visit, bring your questions, and see how different eye care can feel—when the only person we answer to is you.